YG Entertainment

YG Entertainment (Korean: YG 엔터테인먼트) is a record label and talent agency founded by Yang Hyun-suk and based in Seoul, South Korea. It specializes in producing R&B and hip hop music. YG stands for Yang Goon and are also the initials of the chief executive officer, Yang Hyun-suk.^[2] Records release through YG Entertainment's distributor, Mnet Media. Avex Entertainment and YG Entertainment have recently formed a new project in Japan called YGEX.
Once the home of hip-hop groups Jinusean and 1TYM, its current roster of recording artists includes K-pop's biggest acts such as Big Bang, 2NE1, PSY, Lee Hi, Epik High, Gummy and Se7en. Artists under the agency had grown to be the front runners and leaders of Hallyu and the Korean music itself around the world. Videos of YG Entertainment and its artists have cumulatively more than 3.5 billion views and are subscribed by more than 8 million users on YouTube, making them the most viewed and subscribed artists and entertainment agency in Asia-Pacific.
Since the early 2010s, the record label and management agency has earned worldwide recognition after BIGBANG edged out Britney Spears to win Best Worldwide Act at the 2011 MTV Europe Music Awards,^[3][4] fuelling YG Entertainment's rise to one of the "big three" K-Pop record labels in South Korea alongside SM Entertainment and JYP Entertainment, both of which have strong market share and whose international operations have helped spread the Korean wave across the globe.
In 2012, YG Entertainment's share prices saw a year-over-year increase of more than 50% due to the increase in publicity following the numerous achievements of its music artists in recent years.^[5]
In March 2013, YG Entertainment replaced a new logo revealed on the YG Family Official website. Brand slogan has been founded called ‘Witness The Change’.
‘Witness The Change’ is a phrase that implies people anticipate the values that come from YG. This matches YG’s brand mission which aims to bring a valuable change to the world through the realization of YG Spirit.